Privacy and Security Policy
This Privacy and Security Policy sets out the principles we, Yazardan Direkt Elektronik İletişim ve Tanıtım Ltd.Şti, follow when collecting and using the “personal data” of our users during their visits to all main and sub-pages of our company.
The term “personal data” refers to users’ name, company details, date of birth, e-mail address, postal address and telephone, including but not limited to these, as well as credit card details and identity details.
As Yazardandirekt.com, we recommend that users read this Privacy and Security Policy before using our website or sending personal data to our company via this address. Our company reserves the right to amend and renew this Privacy and Security Policy for any reason without notice or warning.
Yazardandirekt.com undertakes not to use personal data collected with users’ consent for any purposes other than the following:
Taking orders, offering products and services, processing payments, contacting users to inform them about orders, products and services and for marketing purposes, updating details, recommending products and services that may be of interest, ensuring that technical, logistical and other services are provided by third parties on behalf of our company, sending newsletters and publications, making announcements, answering questions and providing effective customer service, and informing users about new content and applications.
Personal data sent electronically by users to our shop will not be disclosed to third parties outside the purposes and scope set out in the “Membership Agreement”. However, information requested by our company or provided by users, as well as information on transactions carried out through our shop, may be used by our company or by persons working with it outside the purposes and scope set out in the “Membership Agreement”, without disclosing users’ identity, for example to build databases, for market research or for various database-building activities.
Our company may store or use users’ IP addresses in order to identify and resolve problems and disputes relating to the system, to identify users in general and to collect demographic information.
Financial data (credit card number, expiry date, CVC-CVV, CID codes, etc.) collected for processing the sale and preparing the accounting records for purchased products and services may be used by our company. The user agrees that this information may be passed on to the third parties required to carry out the sale (banks, credit card companies, etc.).
Our company may link to other sites within the website it operates. Our company accepts no responsibility for the privacy practices and content of sites reached through these links. The privacy and security principles of this policy relate solely to use by our company and do not extend to third-party websites.
In the exceptional cases listed below, our company may disclose users’ information to third parties outside the provisions of this “Privacy and Security Policy”. These cases are exhaustive;
- to comply with obligations created by competent legal authorities through laws, decrees, regulations and similar instruments and required by applicable legislation,
- to fulfil and implement the requirements of the “Membership Agreement” and other agreements concluded with users,
- where information is requested in connection with investigations or inquiries duly conducted by competent administrative and judicial authorities,
- and cases in which providing information is necessary to protect users’ rights or safety.
Users must never state credit card numbers or passwords in e-mails they send to our company about an order. Our company gives no guarantee for the security of information transmitted in users’ e-mails; if information contained in e-mails reaches third parties, our company accepts no responsibility for this.
COOKIES:
Cookies are small text files that are stored on your device when you visit a website.
No advertising is shown on this website. We do not use advertising cookies and do not include cookies from advertising partners or other third parties. The only exception are the cookies of Google Analytics 4 – and even these only if you have expressly agreed in the cookie banner (see next section). Without your consent, no analytics cookies are set.
We store your choice in the cookie banner (accept or decline), together with the date and the version of this policy, in your browser’s local storage (localStorage, key “yazardandirekt:consent”). This is necessary so that the banner does not reappear on every page view (§ 25(2) no. 2 TDDDG). No data is transmitted to us or to third parties in the process. If this policy changes in a way that affects your consent, we will ask you again.
Google Analytics 4 (consent-based)
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). The purpose is to understand how our website is used – for example which pages are viewed, how visitors find us and how long they stay – in order to improve the website and our services. For this, Google Analytics uses cookies (e.g. “_ga”, “_ga_416G4JPBKV”) and similar technologies. The measurement ID is G-416G4JPBKV.
Google Analytics 4 only processes the IP address in shortened form and does not store it. Advertising features are switched off: we do not grant consent for advertising cookies, for sending user data for advertising purposes or for personalised advertising (Google Consent Mode: ad_storage, ad_user_data and ad_personalization are set to “denied”).
A transfer of personal data to Google LLC in the USA cannot be ruled out. It is based on the EU-US Data Privacy Framework, under which Google LLC is certified, and additionally on the EU Standard Contractual Clauses.
The analytics script is loaded only after your active consent. As long as you have not consented, no Google service is called and no analytics cookie is set. The legal basis is your consent under Art. 6(1)(a) GDPR and § 25(1) of the German TDDDG; for visits from Turkey, your explicit consent (açık rıza) under Art. 5(1) and Art. 9 of the Turkish Personal Data Protection Law No. 6698 (KVKK).
The data collected by Google Analytics is automatically deleted after 14 months. Google Analytics cookies have a lifetime of up to 14 months.
You can withdraw your consent or change your decision at any time with effect for the future: Open cookie settings. You will find the same link at the bottom of every page. When you withdraw consent, the cookies set by Google Analytics are removed. For more information, see Google’s Privacy Policy.
Our company takes technical and organisational measures to protect all personal data collected and transmitted; these measures are continuously updated and adapted in line with technical developments. Since no absolute guarantee can be given for the confidentiality of personal data transmitted over the internet, users are advised to take the greatest possible precautions when transmitting personal data over the internet. All credit card and personal data are encrypted with the internet security standard SSL Secure at 128 bit. This is intended to prevent this data from being obtained in any way by unwanted persons or organisations on its way through the internet.
Users are responsible for the accuracy and completeness of the information they provide. We ask you not to provide false, misleading or incomplete information. In such a case, our company accepts no responsibility. If our company suffers damage as a result of false, misleading or incomplete information, the obligation to compensate for this damage lies with the user.
Users who do not wish to receive promotional messages sent by our company will no longer receive them once they inform our company of this wish.
Merely visiting this website does not constitute consent to the use of cookies. Analytics cookies are only set if you expressly agree in the cookie banner.
For any questions and suggestions regarding this “Privacy and Security Policy”, you can contact us via our website at www.yazardandirekt.com.
Last updated: November 2026